Walmart Iphone 6 plus plus exceeded any expectations on the post 2014 Thanksgiving rush with sales its sales thanks to a huge discount of $50 dollars. Although it was not the first time such significant discount is applied to items of the retailer store to increase sales, it is the first time the discount is applied to an iPhone and the results were extremely positive.
But of course, there was a condition. In order to buy your iPhone at $229 you had to accept a two-year contract with AT&TM Verizon or Sprint. Same Terms were applied for the iPhone 6 where $50 discount was also applied, ordinary price was $179 and with the discount you could get it for $129. Plenty of smartphones had this special discounts and sales went up.
It was a very smart marketing strategy as they were anticipating sale traffic from Christmas, a lot of consumers saw this advantage and anticipated their shopping tours as they could benefit from these huge discounts. It is the first time Waltmart anticipated to Christmas sales with this marketing strategy and they have not rule out doing it following years as the results were greater than expected. Anticipating Christmas shopping will become a trend and you need to be aware.
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